Having taken the lives of and injured thousands of people, the explosion of August 4 has left much of the city of Beirut in shambles. Caused by the improper storage of 2,750 tonnes of ammonium nitrate which had been confiscated by the Lebanese government six years ago, the blast has been deemed one of the biggest non-nuclear explosions in history, leaving over 300,000 people homeless and more than USD $15 million in property damages.
Here are seven brands that are doing their bit for Beirut:
Accessories label Marzook has pledged to donate a percentage of all its sales in the month of August to the Lebanese victims via the Kuwait Red Crescent Society.
Los Angeles-based apparel brand Also, Freedom is donating 100% of proceeds from the Free Generation Tee, and Unify Dress to help small businesses in Lebanon affected by the explosion.
In support of the Lebanese Red Cross, Impact Lebanon, and Offre Joie, Dubai-based apparel and lifestyle brand Amongst Few has dropped a limited edition pre-order “prosperity” T-shirt. With all proceeds from the product being donated to the aforementioned charities.
In support of the Lebanese Red Cross, Vogue Arabia is donating all proceeds from the Love Letter to Lebanon issue, featuring the first-ever cover shoot with music icon Majida El Roumi.
In support of Impact Lebanon and the Lebanese Food Bank, Dubai-based Ready-to-Wear label Talar Nina is donating all proceeds from their Beirut-inspired Liban Tote Bag. Created specifically with the intention of raising funds, the cotton bags comprise prints of old Lebanese stamps used during the 60s and 70s, as well as designs by Lebanese-Armenian model and artist, Leah Hadidian and Talar Nina team member, Tala Fakhoury.
London-based fashion brand with Middle Eastern heritage, Qasimi will be donating all proceeds from its ‘Don’t Shoot’ T-shirt to the Lebanese Red Cross for the month of August.
Louis Vuitton will donate USD 400,000 to Unicef in a bid to help vulnerable children and families impacted by the catastrophe in Beirut. Funds will be raised from the sales of the Silver Lockit and provided to Unicef, who is currently working with authorities and partners to support health workers and reach families and children with much-needed assistance.
Source: TANIKA D'SOUZA