Here are a few elements that need to come together for a destination to rise in collective travellers’ consciousness, and that build-up has been happening to Armenia. The success of neighbouring Georgia put the spotlight on the entire Caucasus region, an area that also spans Armenia, Azerbaijan and Russia and considered the natural boundary between Europe and Asia.

Still relatively unexplored, the region offers an interesting blend of East-meets-West delights.rich history, gorgeous scenery, novel cuisine, and lots of adventure. Also, it has already been featured on Kim Kardashian's account, who visited the country in October 2019 to baptise her children and get to know her Armenian heritage better.