Last Sunday, Olivier Rousteing along with 21 models sailed down the Seine on what might have been the most fashionable barge to ever grace the city’s famous waterway. Featuring looks from the Maison’s couture archives and keeping a two-meter distance between each model.
Commemorating couture week and in honor of the brand’s 75th anniversary, the barge set sail from the Eiffel Tower and traveled towards the Notre-Dame, being accompanied along the way by performances from French singer Yseult, and dances choreographed by Jean-Charles Jousni.