On 4 December 2014, founder of Virgin Group, Richard Branson, announced that Virgin Group was forming Virgin Cruises, together with the backing of Bain Capital, and revealed plans to build two new cruise ships.

On 23 June 2015, Virgin Cruises announced that it signed a letter of intent with Italian shipbuilder, Fincantieri, for three cruise ships that could each accommodate approximately 2,800 guests and 1,150 crew for seven-day Caribbean voyages.The three-ship order reportedly cost US$2.55 billion, with the first ship scheduled to begin operating in 2020.The order's contract for the ships was formally signed on 18 October 2016, the same day Virgin Cruises rebranded as Virgin Voyages.

On 20 July 2018, Virgin Voyages revealed the name of the first ship as Scarlet Lady, in honor of sister brand, Virgin Atlantic's, second plane.

 

There are more than 20 restaurants, covering an eclectic palate of styles, from Korean barbecue and Mexican to upscale Italian and experimental creations. Pictured is the Razzle Dazzle restaurant.

 

 

Boxing ring on the top deck 

 

 

A view of the outdoor running track on the Scarlet Lady, with prime sea views

 

 

Two of the Rockstar suites offer the full rock star treatment and come complete with guitars and amplifiers

 

Stay in a minimalist suite, most of which come with a ‘transformational’ Seabed that converts to a lounger for daytime entertaining

 

Prices average at about £700 for a compact inside cabin on four-night voyages, and Sea Terrace balcony cabins cost around £2,000. While dining, wi-fi and gratuities are included, there is the cost of the flight on top.

But with the strength of the Virgin brand, Scarlet Lady could prove to be a seductive temptress, capable of luring in those who would never normally consider a cruise holiday.