Invisible models wore 3D-rendered garments in a virtual show that Congolese brand Hanifa held on Instagram Live to showcase its latest fashion collection.
The digital catwalk show was livestreamed on 22 May via an IGTV video, as Hanifa founder Anifa Mvuemba showcased the looks from her ready-to-wear Pink Label Congo clothing line in the form of 3D renders draped on "ghost" models.
While many would assume the virtual catwalk was a result of the current Covid-19 quarantine conditions.
Despite her reservations, Mvuemba decided to go forward with the virtual show, which more than 10,000 viewers tuned in to, in order to make her work more accessible by giving everyone "a front row seat".
The inspiration for Mvuemba's capsule collection came from her hometown in the Democratic Republic of Congo (DRC), and more specifically from the "majestic women" that live there.
She incorporated elements of the country into the garments' detailing, stitching and colour.
"The red symbolizes pain, the blue represents peace, and yellow stands for hope, all colours of the Congo flag," she said.
