Forever is Now, the annual art exhibition held at the Pyramids of Giza, has returned for its biggest edition yet.

Launched by Art d'Egypte in 2021, the exhibition has become a runaway success. Celebrities such as Angelina Jolie and Pharrell Williams have made the pilgrimage for the chance to see contemporary art, the 4,500-year-old Unesco World Heritage Site and the streets of Downtown Cairo.

This year’s edition will feature works by 14 artists including Azza Al Qubaisi from the UAE, Rashed Al Shashai from Saudi Arabia, JR from France and Mohamed Banawy from Egypt.

An installation by Tunisian-French artist eL Seed, dubbed Secrets of Time, at last year's Forever is Now exhibition.

Art d'Egypte founder Nadine Abdel Ghaffar tells how displaying creative pieces among the pyramids democratises art viewership.

"Going to public spaces, like at the pyramids or in historic Cairo, is very important because it is not intimidating to anyone," she says. "You do not need to be a certain art collector, an art lover, dress in a certain way or to be from a certain social class.

"There are no tickets, there’s nothing, just an entrance fee to the pyramids”.

"Last year, we had more than 700,000 visitors to the exhibition. People from all walks of life, people that have nothing to do with art, they come and experience the work. People fly in from everywhere."

Forever is Now runs until November 18.