On the cusp of fall, Coach introduces the Coach and Tom Wesselman collection, with a global campaign featuring the hottest models.
The collection is inspired by the upbeat and playful spirit that Coach shares with pop artist Tom Wesselman, as his artwork is showcased on the label's signature pieces, including lamb's bags and jackets.
The collection features colorful graphic artist icons that include lips, flowers and large-sized objects, adorning the brand's famous jacquard and soft suede that pays homage to the House's legacy with graphics and embroideries.
The artist's true talent is reflected in the collection's campaign that depicts Wesselman's unique world in vibrant colours, symbolizing the artist's expansive approach. The campaign film also reviews a poem, the verses of which are inspired by Wesselman's works, as well as the use of filters that enable them to enjoy Wesselman's symbols.