A new initiative is appealing to 100 Saudi fashion designers to take part in an all-encompassing mentorship programme led by some of the industry’s leading experts. A Fashion Commission project, the scheme called “Saudi 100 Brands” is aimed at Saudi fashion designers and brands hoping to take their businesses to the next level.

 

“Saudi 100 Brands” covers a wide range of topics including branding, conceptualization, sales performance strategy, public relations and marketing. Other subjects like client identification, innovation and technology and key leadership skills are also dealt with in the exciting curriculum. Participants will also get the chance to get insight from a global team of experts with experience from leading fashion houses, whether LVMH, Kering and Valentino Fashion Group or Chanel, Bvlgari and Swarovski. Plus, they will benefit from educational experience from top institutes like Central St Martins, Royal College of Art, Yale and Parsons. “Saudi 100 Brands” will offer consumer-directed activities aimed at encouraging sales in the local market too. The first one will be held in Riyadh in December 2021, with e-sales outlets and a wholesale campaign to stimulate international sales, both slated to start in early 2022.