The Prada Transformer was built in 2009 in the center of Seoul opposite the 16th century Gyeonghigung Palace. This mobile cultural center contrasted Korean historical traditions and folklore with 21st century cultural events held under its transformable roof.

 

The architectural concept of the pavilion refers to the heritage of the Russian avant-garde. The Transformer, which is a tetrahedron in shape, unites its four sides: a rectangle, a hexagon, a circle, and a cross. The volume of the pavilion, formed by steel geometric structures and covered with a smooth elastic membrane, is a real art object reminiscent of a volumetric suprematist composition.

 

The name “Transformer” originates from the idea that any of the four sides can serve as the base of the pavilion, while the other three become the volume-defining walls and ceiling. This allows four unique spaces dedicated to the contemporary art, fashion, and design exhibitions to be accommodated in one building.

 

The 20-meter high kinetic object was turned over with a crane and transformed into a cinema, fashion show space, an art gallery, or a reception hall. Such reception completely changes the experience of visitors’ perception with each new cultural program.