Over the past few weeks, the novel coronavirus outbreak has caused brands to shut down stores indefinitely, including Nike, Reformation, Everlane, Net-a-porter, and more, and post-poned the annual star-studded Met Gala event, which usually takes place in May.

 

But as the world grapples with a new reality, a slew of fashion powerhouse brands are pivoting from producing clothes to manufacturing protective masks, gowns, and other supplies to help combat the spread of the virus. 

For Example: 

 

Saks Fifth Avenue

The Saks Fifth Avenue Foundation has committed to donating $600,000 to coronavirus relief efforts split across three organizations: NewYork-Presbyterian COVID-19 Patient Care Fund, Bring Change to Mind, and Girls Inc.

 

Vestiaire Collective

On Wednesday, April 1, Vestiaire Collective teamed up with Hollywood's biggest names, including Kate Moss, Thandie Newton, Anna Dello Russo, Carine Roitfeld, and more to auction off the stars' luxury goods to donate to causes fighting against coronavirus. The luxury resale company is donating all proceeds from the sale, including 100 percent of its commission, to a number of charities like The World Health Organization and a few hospitals in France and Madrid. In addition to the celebrity auction, Vestiaire Collective will provide 20,000 FFP2 masks and 10,000 disinfectant wipes to health institutions in France.

 

Drome

Italian-based brand Drome is producing protective masks for hospitals in Italy on a daily basis. Using its factory in Tuscany, the brand announced it will be churning out 100-150 masks per day, and will continue to produce masks as needed.

 

 

Source: NERISHA PENROSE AND HILARY WEAVER