Italian design company Fornasetti has unveiled a new website that offers a renovated digital retail experience and insights into the brand's imaginative nature.
The Fornasetti website brings together nearly a thousand of the brand's products onto a single online shopping platform that can be accessed globally.
Created in collaboration with business and e-commerce strategist The Level Group and creative agency Frank Studio, the digital store and catalogue "transports the visitor into the world of Fornasetti" by presenting the breadth of the atelier's work and imagination.
The site also includes stories about the history behind the designs and the company, which was founded by Piero Fornasetti in the 1950s and now follows the artistic direction of his son Barnaba.
See the brand's picks and descriptions below:
Architettura trumeau

Zebra curved cabinet

Palladiana curved chest of drawers

Architettura raised cabinet

Serpente tray

Solecentrismo umbrella stand

Tema e Variazioni plates

Pensee vase

Mano ashtray

Tea set

Solitario cushions
