Aritzia’s Super World will soon be opening its doors in New York and Los Angeles, sharing an immersive pop-up boutique experience that spotlights The Super Puff. This winter, the iconic puffer jacket is available in eight styles, 12 innovative fabrics and over 65 colors, offering a fun way for people to keep warm and express their style during the coldest months of the year.

 

At the Super World pop-ups, fans of the brand are promised "a distinct sensory experience" and the chance to see The Super Puff collection in "a surreal habitat." Juxtaposing the clean, minimalist spaces, the pop-ups are set to be styled with inflatables and custom furniture. There will also be a 4G video wall that shows off the technical features of the jacket, plus a playful wintry diorama.

 

Source: Laura McQuarrie