The brand’s designs combine comfort and style, making its offerings suitable for settings ranging from edgy and urban life to laid-back for the seaside.
Brave New World, the brand’s latest collection, draws its inspiration partly from Greco-Roman culture.
The collection includes 25 styles in a range of bold and bright designs, featuring sandals and slides to suit a wide range of women’s tastes.
Zee, which was established three years ago, is a sustainable brand that is produced in Egypt, but outsources its materials, such as cork soles, from Spain.
To make the brand more environmentally friendly, Zee’s packaging now includes pouches made of recycled material made in collaboration with eco-friendly Egyptian fashion brand Up-Fuse.
Kassem said that while many well-established fashion brands are fighting to survive during the coronavirus pandemic, Zee is taking risks and rebranding itself.
Source: Hams Saleh
