Finnish design brand Made by Choice has released a series of furniture and products that typifies its playful Nordic style, including a cabinet punctured by hundreds of holes and a collection of colourful wooden boxes.
Made by Choice was one of the young brands to exhibit at the recent Stockholm Furniture & Light Fair, where it unveiled additions to its collection that offer a modern take on traditional Nordic design.
The often cartoonish shapes, quirky details and bright colours of the products contribute to a playful attitude that the company describes as "nordic happiness".
The company's founders initially worked at the intersection of design and production, using their experience and contacts within the manufacturing industry to help creative agencies realise ideas for their clients.
Moving into producing their own furniture was a logical step that enabled them to take advantage of the artisanal skills and production facilities available in southwest Finland.
Source: Alyn Griffiths
